How can SEO Help in a Lead Generation?
Search engine optimization only aims to drive traffic to the business website. But do you know how SEO helps in the lead generation process? SEO and lead generation both are different things in internet marketing. SEO is focused on making crucial changes and using practices to drive traffic. Whereas lead generation tells brands how they can generate leads from existing or new traffic. According to market research, SEO is better than SMM and PPC . Because it has the potential to generate 59% B2B and 49% B2C leads . Hence, if your brand can get organic traffic by ranking on relevant search terms. You will indeed generate new qualified leads for your brand. And this is where the term SEO will help you get the same. There are many techniques under search engine optimization that brands can use. Some of them are listed below, and they remain the same for every business. #1. Doing keyword research using relevant tools like Google Keyword Planner. #2. Site audit to fi...